Effective content drives change …
Whether it is an essay like “Letter from a Birmingham Jail” by Martin Luther King, Jr. or “The Fire Next Time” by James Baldwin, a painting by Goya, a street art campaign, a company or organization slogan that suddenly everyone on the planet knows by memory — or a single photo or graphic design.
Below is a photo by famed Danish-American photographer Jacob Riis (1849-1914. His shocking photos helped bring about positive change and urban reform. Below is a photo of the horrific living conditions of immigrants in New York City’s Lower East Side at the end of the 19th century. His collection of photographs “How the Other Half Lives” is an astonishing look at utter penurious destitution — within walking distance of the wealthy elites of Park Avenue and the Upper East Side of Manhattan during this formative era of America’s growth, as it funneled hordes of the “tired and hungry” through Ellis Island after grueling sea voyages to lives in NYC that, in many cases, may have been worse than the one they left behind in their home countries. This is not to imply that many did not find success and go on to create thriving businesses and communities that still exist today — but it gives us a glimpse into the hidden masses that found that search for opportunity and stability in America elusive at best — and a cruel myth that led them to destruction at worst.
Content, whether it is the written word or images or a social media campaign brings about awareness. Today, you need quality and targeted content and effective digital distribution. Good content isn’t very effective if nobody sees it or engages. Paradigm Content Solutions works with ethical organizations and businesses that are working for the social good and contributing to the world in a positive way. We prefer to work with educational, non-profit, small businesses, community organizations, NGOs and individuals that are helping to solve societal problems rather than ignore or contribute to them.
We write for the social good!
Calling all educational, non-profits, ethical businesses, and positive social change organizations who need content, marketing, and editorial services — Contact us today for 20% off until the end of the month towards any order of 200 or more. Paradigm also donates 5% percent of revenue to Miracle Hill, a local rescue mission that serves Greenville, South Carolina. Your business will directly enable us to provide a warm bed and daily meals to a person in need. Homelessness can happen to any of us!